AI is changing the rules of visibility, and the top 5% have already uncovered an edge most people haven’t noticed yet.

Key Takeaways

• Why most entrepreneurs unknowingly build digital footprints that work against them in the AI-driven economy
• What separates the small group of leaders whose online presence consistently earns trust from modern algorithms

Over the years, my company has compiled a dataset of 15 billion data points covering 70 million brands and the digital footprints of 1 million entrepreneurs. Analysis of this data, alongside third-party research, reveals a striking insight: while every entrepreneur maintains some form of digital presence, only the top 5% have built what can be called a true digital asset — a cohesive, authoritative profile that consistently tells their professional story and earns trust from AI algorithms.

The remaining 95% are managing fragmented, inconsistent digital footprints that often function more as liabilities than assets. The difference comes down to their AI résumé — the career summary that platforms like ChatGPT and Google AI construct from their online footprint. For most entrepreneurs, this AI-generated narrative is chaotic and often inaccurate, costing them deals, opportunities and influence.

The top 5% take a different approach. They shape a clear, credible digital narrative that teaches AI systems to understand and convey their story in a way that supports current projects, future careers and long-term legacy.