Forbes: Super Bowl LX: The Big Money Behind The Big Game
When Super Bowl LX between the New England Patriots and Seattle Seahawks kicks off on Sunday, there will be a lot of money in play.
And we’re not just talking about gambling—though Americans are projected to wager a record $1.76 billion on this year’s game, according to the American Gaming Association.
The Patriots are the fourth most valuable franchise in the NFL, with an estimated $9 billion valuation. And owner Robert Kraft, who will see his team play in the Super Bowl for the 11th time since he bought the franchise in 1994, recently earned the No. 78 spot on Forbes’ annual ranking of the 400 richest Americans, with an estimated $13.8 billion net worth.
But don’t forget about the Seahawks, a franchise that many league insiders believe will be put on the market later this year and fetch a record price for a control sale, likely exceeding $7 billion. The potential sale has gained a lot of attention, in part because the late Microsoft cofounder Paul Allen—who purchased the team for just $194 million in 1997—stipulated in his will that proceeds from the sale of his sports assets be donated to charity.
For even more coverage on the money behind the Big Game, keep scrolling below for an excellent selection of stories from our SportsMoney team.
Chris Dobstaff Associate Editor, Newsletters
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